Our Story

Be Informed. Be Smart. Be Sure.
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Working Hours

Monday - Friday 09:00AM-17:00PM
Saturday - Sunday CLOSED

Latest News


About Us

A little bit about our team members.
Luke Briggs

Luke started his career in consulting with Cap Gemini Ernst and Young and moved to Northwest Arkansas in 2004. He has had the unique opportunity of working for several large consumer packaged goods companies. His roles within Dr Pepper Snapple Group, Ghirardelli Chocolate and Unilever allowed him to hone skills in logistics, category management, P&L management, strategy, team management and sales. Luke attended Tulane University for his undergraduate degree and later earned an MBA from the University of Arkansas. In 2014, Luke’s daughter Sloane passed away. From that experience, he is now able to give time to other parents coping with child loss. He also has a heart for community service and serves on the Board of Directors for the American Heart Association. Luke approaches everything with passion, enjoys live music, is part of a Mardi Gras Krewe, loves his family, loves to travel, and is an avid foodie.

Tim O'Brien

Originally from Olean, New York, Tim relocated to Northwest Arkansas in 2004. He has over 30 years of experience in the consumer packaged goods industry, having taken on a variety of roles -- everything from engineering to product development, working supply chain, brand management and sales leadership. Tim earned his bachelor’s degree in mechanical engineering from Lafayette College in Easton, Pennsylvania, and holds an MBA from Sacred Heart University in Fairfield, Connecticut. Prior to New Nexus Group, he has worked for companies such as Cadbury Beverages, Dr Pepper Snapple Group, and IRI. Tim has been married to his wife Susan for 27 years, and they enjoy live music and outdoor activities such as biking. They have three daughters, Haley, Erin, and Tara.

Deidre Miller
Sales Director

Deidre (Dei) is a Northern gal from suburban Philadelphia that headed south to Northwest Arkansas in 2002. She has been in the CPG industry for close to 28 years and has worked in a variety of planning and sales leadership roles for companies including Pillsbury, Heinz, Wyeth Consumer Healthcare, Cadbury, Kraft and Mondelez. She also has experience working with small companies whose goal is to make their way onto the shelves of large retailers in the Mass, Food, Drug, Dollar and Club channels. Dei graduated from Temple University in Pennsylvania with a bachelor’s degree in Communications. In her spare time, Dei loves to visit her daughter, Darby, who lives in Austin, TX and works for Facebook. In addition to enjoying international travel and pursuing a healthy, active lifestyle, Dei loves dogs of all shapes and sizes and never met a pup she doesn’t want to pet.

Steven Nichols
Retail Strategist

A Little Rock native, Steven Nichols is an analytics and sales professional, with 13 years of experience with Walmart and Sam’s Club. Steven’s expertise is in business development, customer insights, syndicated data and account management. He has lived in Northwest Arkansas for 17 years and has held analytics roles at Walmart, Samsclub.com, and sales roles in the adult beverage category. Steven earned an MBA from University of Arkansas in 2013 and holds a Bachelor of Science in Business Information Systems from the University of Arkansas. He has two young boys, Knox and Lincoln, and enjoys a variety of outdoor activities such as hiking and cycling. He is also passionate about traveling and is always in pursuit of great music, wine and culinary experiences.

Jazmine Irvin
Sales Coordinator

Born and raised in Texas, Jazmine moved to Fayetteville to attend the University of Arkansas in the fall of 2012. While earning her finance and accounting degrees, she began work with an online retailer based in Springdale, Arkansas. Jazmine has spent the last 6 years learning about eCommerce. Prior to joining the New Nexus team, she explored her passion for health through her work in the corporate wellness sector where she got to develop her relationship-building and leadership skills. Jazmine has two dogs who love to accompany her on backpacking trips, local hikes and outings to the river. In her free time, she enjoys distance running and dreams of qualifying for the Boston Marathon in her lifetime.

Trent Lamers
Replenishment and Sales Analyst

Born in Madison, Wisconsin, Trent and his family moved to Arkansas in 2001 where he has spent most of his life. In 2011 he attended the University of Arkansas (U of A) to pursue a degree in Marketing Management. While working towards his degree, Trent also spent time working for a sales consulting firm in Rogers where he discovered his passion for sales. Upon graduating from the U of A, Trent took a position with Domtar Personal Care to help support Private Label Diaper and Adult Incontinence business at Walmart. During his four years with Domtar, Trent developed a strong foundation for Replenishment, Supply Chain and Sales Analytics that he continues to build on at New Nexus. Outside of the office, Trent has a passion for hockey, tennis, fishing, live music and spending quality time with his family.

Ready to work with New Nexus Group? Get in touch with us today.